MARKETING

It’s a competitive world out there, in ways unimaginable only a short while ago! How can you maximize your presence? Keep pace? Grow your business? We can help develop your strategy and pull it all together! Barbara Vaughan is a marketing professional helping large and small companies develop successful sales, business planning and marketing programs for 40 years. She has created and managed national partnerships with Bell, CGI, Microsoft, HP and Cisco Systems and has been supporting local business owners across Quinte Region since 2011.  Barbara has passion and energy and a commitment to getting things done!


“Vaughan Group excel at collaboration. They are quick to respond and work very hard to deliver quality work for our organization. They understand our need to show return on investment for dollars spent and offer many areas of expertise to help us achieve our goals. They consistently give our organization their best, year after year. Barbara and Daniel are committed to our foundation’s success.”

Prince Edward County Memorial Hospital Foundation (PECMHF)

Business Planning
Let us help you build a business plan to determine what your strengths and gaps are; identify and target new customers and markets; develop the right blueprint to roll it all out... we’re also great at facilitating all these important parts of your business!

Marketing Programs
We've been doing this for years! We can support your company to develop compelling go-to-market and competitive positioning plans to launch, extend or accelerate your business... we have creative ideas!

Communications Programs
We can create and implement a communications plan to effectively position your products or services in the marketplace. To support the initiative, we can oversee the development of all branding, graphic design, website, photography, aerial or video productions... in a one-stop-shop environment!

SOME OF OUR CLIENTS

  • Grace Nyman, Community Services & Programs Coordinator, P.E.C.

    County Transit Videos, Photography, Marketing Collateral


    Given the COVID 19 challenges of social distancing, facemasks and various other protocols, the Vaughan Group's professionalism and flexibility enabled them to rally the troops and produce top-notch videos, exceptional photography and eye-catching marketing pieces that have helped to increase the awareness of public transit in Prince Edward County.

  • Karen Poste, ESI-Manager, Corporation of The City of Belleville

    "The City of Belleville has worked with Barbara Vaughan and Vaughan Group to facilitate several strategic planning sessions and Barbara managed to keep the many diverse opinions, backgrounds and priorities in line and on task to ensure all viewpoints were heard and documented. She has helped to focus all efforts on priority actions and has been instrumental in documenting plans that have achieved the buy-in of all partners around the table. Her strengths lie in ensuring everyone stays on task and everyone is heard while accurately documenting the important information.

     

    I would recommend Vaughan Group to any organization looking to develop the best, most comprehensive strategic plan possible."


  • Tara Wilkinson, Chair, PEC Arts Trail

    Vaughan Group's attention to detail and project management and design skills have helped us deliver a first-class Arts Trail Guide year after year.

  • Roger & Suzette Mcilmoyle, Innkeepers, Montrose Inn

    Since 2015, we have used Vaughan Group to provide us with up-dated photographs of Montrose Inn, add some finesse to our logo, business cards and create rack cards; Vaughan Group’s work is of the highest quality, completed in a timely fashion and at very reasonable prices.

  • Karole Marois, KAROLE Art Studio

    Barbara and Daniel are a pleasure to work with. They are both talented and creative, and Daniel is a superb photographer. What I appreciate especially when working with them is their vision and their attention to detail.